And any doctor who won't help you in that way, I think, isn't attuned to the financial cost that we're bearing today. Often that will be a little hard for your doctor, because they may have to fill out a different requisition, but it's worth asking. Shots - Health News Medical Bills Still Take A Big Toll, Even With Insurance So we're not getting what we should get from a really competitive market where we, the consumers, are making those choices. the price doesn't go down to 20 percent of the branded price, it maybe goes down to 90 percent of the branded price. What you see often now is when generic drugs come out. once one drugmaker, one hospital, one doctor says "Hey we could charge $10,000 for that procedure or that medicine." Maybe it was $5,000 two months ago, but once everyone sees that someone's getting away with charging $10,000, the prices all go up to that sticky ceiling. On how prices will rise to whatever the market will bearĪnother concept that I think is unique to medicine is what economists call "sticky pricing," which is a wonderful term. That's much better than something that will make the disease go away overnight. It's far better to have treatments, sometimes really great treatments. If you're a pharmaceutical manufacturer and you have a problem like diabetes, for example, if I invented a pill tomorrow that would cure diabetes - that would kill a multi-billion dollar business market. On the ways the health-care industry stands to profit more from lifetime treatment than it does from curing disease Your purchase helps support NPR programming. Close overlay Buy Featured Book Title An American Sickness Subtitle How Healthcare Became Big Business and How You Can Take It Back Author Elisabeth Rosenthal
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